Building a clear and effective business brand is critical in today's world.
People are bombarded by a continuous stream of information that saps attention and crowds out any individual communication with ceaseless noise.
In our day to day work, we can forget that customers and clients don’t necessarily see what we do. In other words, they can’t come and sit with you while you work.
Science writing is getting worse, according to science.
In 2017, Swedish researchers reviewed over 700,000 English-language biomedical abstracts published between 1881 and 2015 to understand how scientific and medical writing has changed over time.
Believe it or not, bad writing is costing your organization big time.
A former Senior VP at Forrester Research and best-selling author, Josh Bernoff, studied the cost impacts of bad business writing.
In the business world, writing has a job to do. You don’t write just for the pleasure of it. You write to bring about change in the reader.
What that “something” is can vary.
Believe it or not, bad writing is costing your organization big time.
A former Senior VP at Forrester Research and best-selling author, Josh Bernoff, studied the cost impacts of poor writing skills in business.
Standard Operating Procedures (SOPs) can be more powerful than most organizations realize.
When developed and deployed correctly, SOPs can drive greater employee productivity, improve organizational efficiency, and reduce costs
We know a couple who were in the market for a new vacuum cleaner. They went to the store, checked out various models, and found one that seemed, at first glance, to have the right features and a fair price.
It is no secret to anyone in business that writing, and writing well, is critical, whether that writing is in the form of emails, whitepapers, proposals, or reports.
Sign up and receive our e-book "Writing in the Workplace"
