White Papers
Applying the Fogg Behavioral Model to your writing to ensure readers do what you want.
In the business world, writing has a job to do. You don’t write just for the pleasure of it. You write to bring about change in the reader. What that “something” is can vary.
April 4, 2024
← All Resources
The Blog
The Hurley Write Blog
Clear writing, readability, SOPs, and the systems behind them.
Nothing matched. Try a different word, or browse all articles.
Page 14 of 34
White Papers
Applying the Fogg Behavioral Model to your writing to ensure readers do what you want.
In the business world, writing has a job to do. You don’t write just for the pleasure of it. You write to bring about change in the reader. What that “something” is can vary.
April 4, 2024
White Papers
The Master List of Organizational Strategies: How to Structure your Written Work for Maximum Impact
Believe it or not, bad writing is costing your organization big time. A former Senior VP at Forrester Research and best-selling author, Josh Bernoff, studied the cost impacts of poor writing skills in business.
April 4, 2024
White Papers
Step-by-Step Guide to Writing a Standard Operating Procedure
Standard Operating Procedures (SOPs) can be more powerful than most organizations realize. When developed and deployed correctly, SOPs can drive greater employee productivity, improve organizational efficiency, and reduce costs
April 4, 2024
White Papers
The Consequences of Poor Writing
We know a couple who were in the market for a new vacuum cleaner. They went to the store, checked out various models, and found one that seemed, at first glance, to have the right features and a fair price.
April 4, 2024
White Papers
Six Key Questions Every Company Should Be Asking
It is no secret to anyone in business that writing, and writing well, is critical, whether that writing is in the form of emails, whitepapers, proposals, or reports.
April 4, 2024
White Papers
Why Critical Thinking Drives Better Writing
Critical thinking is the process of identifying and solving problems by gathering information, analyzing and evaluating evidence, discovering patterns, and reasoning logically.
April 4, 2024
Writing Skills
The Anatomy of a Professional Writing Service for Teams That Guarantees Results: 5 Key Lessons Learned in The Field
After 3+ decades teaching professional writing, we’ve learned a thing or two about what makes an effective writing course. Here are five hard-won lessons from the field.
February 29, 2024
Technical Writing
Engineers Can’t Write, Here’s Why
Writing is extremely important for engineers, yet academia puts so little emphasis on it that it’s no wonder engineers often fail to understand the crucial role it plays in their work.
February 29, 2024
Writing Skills
The Role of Writing Training in the Age of AI
While AI has revolutionized many aspects of business operations, it doesn’t replace the need for quality writing; in fact, it amplifies the importance of content written by humans.
February 29, 2024
Writing Skills
The Impact of Subpar Writing on Business Efficiency and Productivity
In business, time is a precious resource. Writing that falls short can have a significant ripple effect on productivity. The good news is that even modest improvements in writing can pay dividends.
February 29, 2024
Writing Skills
Democratizing Effective Writing: Bridging Backgrounds and Professions
At Hurley Write, one of the core beliefs driving our work is the idea that everyone, regardless of their background or education, can master effective writing. By providing accessible strategies, we’re democratizing the art of writing, ensuring it’s a skillset available to all, irrespective of their role or field.
February 29, 2024
Find out where your documentation risk is hiding.
Start with the PROS Readability Risk Assessment®, or bring us in to run a workshop built on your own documents.