White Papers
5 Ways to Say More in Fewer Words
If time is money, when it comes to business, wasted words are wasted dollars. When your team’s writing is long-winded, roundabout, heavy with jargon, and full of fat, useless phrases, they’re eating into someone’s profit, probably that of your business.
April 5, 2024
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White Papers
5 Ways to Say More in Fewer Words
If time is money, when it comes to business, wasted words are wasted dollars. When your team’s writing is long-winded, roundabout, heavy with jargon, and full of fat, useless phrases, they’re eating into someone’s profit, probably that of your business.
April 5, 2024
White Papers
The Art of Persuasion: 3 Keys to Selling Your Idea Successfully
Everything you write in the world of business is designed to persuade someone to do something or to respond in some particular way. A proposal, for example…
April 5, 2024
White Papers
How Managers Gain from Investing in Writing Training
This white paper discusses the need for writing training in organizations, what managers can do to correct employee writing, and what to consider when outsourcing such training.
April 5, 2024
White Papers
Critical Questions to Ask When Writing
Critical thinking about a writing project is essential to a good end-product. As we’ve written before, critical thinking transforms information into ideas and solutions. But to be successful in that endeavor…
April 4, 2024
White Papers
The Most Common Grammatical Errors (and Why They’re Not All Errors)
Are there specific grammatical errors that plague writers more often than others? That’s a question a pair of researchers wanted to answer, so they evaluated the writing in over…
April 4, 2024
White Papers
How Critical Thinking in Writing Works: Understanding its Role in the Writing Process
When writers fail to think critically about their writing projects, documents can easily fall flat as tepid and unpersuasive, generating little to no impact on the reader. Worse, ineffective writing might leave readers thinking that writers don’t know what they’re talking about…
April 4, 2024
White Papers
10 Quick Tips to Improve your Writing
Many writers don’t take much time to plan; in fact, many simply begin writing, believing that their first draft will become their final draft with just a little “cleaning up” and reorganization.
April 4, 2024
White Papers
Aligning Branding Across All Business Communications
Communication skills are vital to effective company branding. We discussed this idea in our white paper, “Beef up your communication skills to strengthen your business brand.” By cultivating a specific impression…
April 4, 2024
White Papers
Beef Up your Team’s Communication Skills to Strengthen Your Business Brand
Building a clear and effective business brand is critical in today’s world. People are bombarded by a continuous stream of information that saps attention and crowds out any individual communication with ceaseless noise.
April 4, 2024
White Papers
The Documents Your Organization Produces are Your True Deliverable. Here’s What Makes Them So Important
In our day to day work, we can forget that customers and clients don’t necessarily see what we do. In other words, they can’t come and sit with you while you work.
April 4, 2024
White Papers
The Fundamentals of Great Science Writing
Science writing is getting worse, according to science. In 2017, Swedish researchers reviewed over 700,000 English-language biomedical abstracts published between 1881 and 2015 to understand how scientific and medical writing has changed over time.
April 4, 2024
White Papers
Improving the Feedback and Editing Process
Believe it or not, bad writing is costing your organization big time. A former Senior VP at Forrester Research and best-selling author, Josh Bernoff, studied the cost impacts of bad business writing.
April 4, 2024
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