White Papers
Applying the Fogg Behavioral Model to your writing to ensure readers do what you want.
In the business world, writing has a job to do. You don’t write just for the pleasure of it. You write to bring about change in the reader. What that “something” is can vary.
April 4, 2024
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White Papers
Applying the Fogg Behavioral Model to your writing to ensure readers do what you want.
In the business world, writing has a job to do. You don’t write just for the pleasure of it. You write to bring about change in the reader. What that “something” is can vary.
April 4, 2024
White Papers
The Master List of Organizational Strategies: How to Structure your Written Work for Maximum Impact
Believe it or not, bad writing is costing your organization big time. A former Senior VP at Forrester Research and best-selling author, Josh Bernoff, studied the cost impacts of poor writing skills in business.
April 4, 2024
White Papers
Step-by-Step Guide to Writing a Standard Operating Procedure
Standard Operating Procedures (SOPs) can be more powerful than most organizations realize. When developed and deployed correctly, SOPs can drive greater employee productivity, improve organizational efficiency, and reduce costs
April 4, 2024
White Papers
The Consequences of Poor Writing
We know a couple who were in the market for a new vacuum cleaner. They went to the store, checked out various models, and found one that seemed, at first glance, to have the right features and a fair price.
April 4, 2024
White Papers
Six Key Questions Every Company Should Be Asking
It is no secret to anyone in business that writing, and writing well, is critical, whether that writing is in the form of emails, whitepapers, proposals, or reports.
April 4, 2024
White Papers
Why Critical Thinking Drives Better Writing
Critical thinking is the process of identifying and solving problems by gathering information, analyzing and evaluating evidence, discovering patterns, and reasoning logically.
April 4, 2024
White Papers
Beef up your communication skills to strengthen your business brand
Building a clear and effective business brand is heavily tied to your business’s communications skills. Learn more about how to improve communications today.
February 26, 2024
White Papers
4 Ways Bad Writing Erodes Productivity and Costs U.S. Companies Billions
Believe it or not, bad writing is costing your organization big time. A former Senior VP at Forrester Research and best-selling author, Josh Bernoff, studied the cost impacts of bad business writin…
February 19, 2024
White Papers
How to Write More Effectively
Most people, when asked what makes writing effective, will answer “clarity” or “flow.” And that’s true, of course, but when asked how “clarity” and “…
February 19, 2024
White Papers
Improving Readability: Making Content Easier for Your Readers
Hoping to land your company a big contract, you have your team create a proposal for a prospective client. The proposal has all the information necessary to make your case, and the facts are persua…
February 19, 2024
White Papers
The ROI of Effective Writing
Do you know what this means: “With this being a small scale preliminary study on the methods to apply on a large scale project, I would rather participate on the latter, if your current stati…
February 19, 2024
White Papers
Communication Shipwrecks: Lessons Learned from Communication Failures in the Workplace (Part 2)
How Communication Failures Cost You and Hurt Your ROI7 Examples of Poor Communication with Awful (and Tragic) Results, and How to Do BetterIn the world of business, government, and academia, miscom…
February 19, 2024
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